Emissions data doesn’t empower consumers and companies to reduce their footprint. They can’t compare merchants and products, because the data is siloed across reports and databases.
Connect Earth solves this by aggregating and standardising emission data on companies and products. Starting in FinTech, they package their data as an API, and integrate into payments, banking and eventually investment products. This enables consumers and companies to measure the carbon footprint of any purchase, using merchant-level data accuracy in order to make sustainable choices.
They’re also building a carbon data platform, available to anyone, offering insights into the relative environmental performance of over 1,000 companies such as Nike and Tesco.